About this project

West Island Co. is a men’s lifestyle brand that specializes in men’s grooming and daily essentials.

From the ground up, I developed and executed the art and brand direction for West Island Co. To execute its vision, I synchronized and produced the entire online brand experience - from the website launch to its digital feel and visual content.

I scoped all the video production needs, and filmed/cut several video pieces. I also acted as the Creative Director for several projects – handpicking a team of creatives to support the brand’s venture in the men’s grooming space.

Creative Direction - MC | Photography - Nam P. Dang | Styling - Joie Ann Merana | Clothing - Oak + Fort | Models - Lee Andre Xavier & MC | Video Production / Video Editing - MC | Photo Retouching / Colour Grading - MC | Product - MC

Instagram @westislandco