I didn't grow up thinking I'd become a creative brand strategist.
I grew up watching my parents build a life in a country that wasn't theirs – learning how to be seen, understood, and trusted from scratch.
That shaped everything about how I see brand and story.
Business school. Then journalism, because I wanted to understand how stories moved people.
Lived in Winnipeg, Paris, Montréal, and Toronto.
Deep dived into Web3 before most people knew what a wallet address was.
Every stop put me in rooms with talented people building things the world hadn't caught up to yet.
I kept seeing the same problem.
Brilliant founders. Unclear stories. Missed opportunities.
The ones who broke through weren't always the most technically advanced.
They were the ones who could communicate what they were building, and why it mattered, before anyone asked.
That's the gap I work in.
Today I work exclusively with tech founders through my consultancy.
Not vanity metrics. Not generic content.
Personal brands that create real leverage with investors, talent, and clients – before the pitch, before the hire, before the close.